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What is Product Change Management?

Product Change Management is a systematic approach to overseeing alterations in a product's lifecycle, ensuring updates are efficiently implemented and communicated. It balances innovation with consistency, mitigating risks while enhancing product value. Effective change management can be the linchpin of a product's success. How does your organization handle changes, and what could you improve? Join the conversation to enhance your strategy.
G. Wiesen
G. Wiesen

Product change management is a system by which products are changed and new products are developed for distribution and sale to consumers and businesses. This type of change management is typically utilized by businesses that manufacture products, while other forms of change management are often used by companies that sell products. These changes tend to serve both the company and its customers by producing new products that are often more profitable or generate greater sales, while also providing products for customers that may have been previously unavailable. Product change management can also increase productivity and the quality of products produced by a manufacturer through product revision and continuing oversight of the manufacturing process.

Change management typically refers to any sort of system that tries to codify the process of change within a company or similar organization in order to make change as simple and effective as possible. A major company that is seeking to increase output by hiring more employees and automating simple systems, for example, can utilize change management to make this process easier and more profitable for everyone involved. Product change management is simply a type of change management that refers to the process of changing products that are made and offered by manufacturers for sale to customers.

Businessman with a briefcase
Businessman with a briefcase

By using product change management, a company is able to more effectively change the way in which new products are developed to better meet the needs of customers. This can be applied to just about any kind of manufactured goods, from basic goods produced and sold to individual consumers for home use to commercial products that may be utilized by massive corporations. Product change management is typically used to organize changes to products just like any other form of change, often through the use of a change management model or system. This model is the method in which a company organizes the process of change to make it as simple and profitable as possible.

Product change management is typically organized by this sort of model into a series of steps that can be fairly elaborate or quite simple. In general, the steps involve identifying the need for change, planning the change, executing the change, and evaluating the change. This means that the process is used to ensure that the product change is desired by customers and then used to plan out the actual process through which such product changes will occur.

Once the change process is sufficiently planned out and people within an organization are prepared to make the changes, the model is used to execute the product change effectively. The entire change is then evaluated to ensure that it has been adequately accomplished and that customers are happy with the changes, while also looking for new opportunities to apply product change management in the future. This type of system is typically used to avoid many mistakes that had previously been made due to a lack of proper change management. Such mistakes, like the disastrous introduction of “New Coke™” in the 1980s, often resulted in customer dissatisfaction and a loss of money from products being reverted to previous forms at great expense.

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