We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Is a Marketing Decision Support System?

Malcolm Tatum
Updated May 16, 2024
Our promise to you
SmartCapitalMind is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At SmartCapitalMind, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

A marketing decision support system is a system or method that can be employed to aid in evaluating possible marketing strategies and ultimately arriving at the decision considered in the best interests of the company. Sometimes referred to as a MKDSS, this strategy will pull on a number of resources in order to identify and project the outcome of several different business scenarios. Resources such as the information technology available to the company, marketing data that is gathered over a period of time, and even the modeling techniques used to come up with the projects are all part of this type of system.

The type of data collected for use in a marketing decision support system will vary slightly, based on the type of goods and services sold by the client, and the configuration of the markets in which those products are sold. In terms of the market data that is collected, just about every approach will include gathering data regarding the cost of advertising using different forms of media, the impact of different unit prices on the sale of the products themselves, and even ideas on how to structure the advertising copy that serves as the basis for the campaign. Various types of software are used to allow easy input of the collected data, and then arrange that data into useful packets of information that can be applied to a variety of different scenarios. Using this method, it is possible to predict with a great deal of reliability what would happen if a particular scenario were chosen and pursued.

One of the major benefits of a marketing decision support system is the ability to project the outcome of various scenarios before a great deal of money is investing in the marketing effort. For example, this strategy makes it possible to determine what would likely happen if the products were sold at a specific unit price, marketing to specific consumers, and a certain combination of advertising mediums were used to reach those consumer markets. If the outcome of one scenario is not quite at the level desired, tweaking factor such as something about the advertising copy or changing the mediums used for advertising, or even the pricing may be employed, going through each scenario until the most attractive approach is identified.

There is no doubt that a marketing decision support system can save a great deal of time and money. By allowing a company to qualify the advertising strategy in advance, it is easier to make sound business decisions. In fact, the decision-making process itself is somewhat simplified, since it is not necessary to manually weed through a huge amount of data in order to create possible scenarios and follow a simulation through to the most likely outcome. From this perspective, the marketing decision support system makes it easier to identify the advantageous ways to move forward with a campaign, in terms of time, market focus, and cost.

SmartCapitalMind is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Malcolm Tatum
By Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing to become a full-time freelance writer. He has contributed articles to a variety of print and online publications, including SmartCapitalMind, and his work has also been featured in poetry collections, devotional anthologies, and newspapers. When not writing, Malcolm enjoys collecting vinyl records, following minor league baseball, and cycling.
Discussion Comments
Malcolm Tatum
Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing...
Learn more
SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.

SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.