We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Is Effective Frequency?

Jim B.
Updated May 16, 2024
Our promise to you
SmartCapitalMind is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At SmartCapitalMind, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Effective frequency is a marketing term relating to the amount of times that an advertising or marketing message must be put across to consumers before all the information is conveyed. In other words, at a certain point the consumer watching or listening to the message will have complete understanding of what it is the marketers are trying to say. The accurate number for effective frequency has been widely debated over the years in marketing circles, ranging every where from one to three to even as much as six to 12 messages before consumers have thoroughly absorbed the message. This can be a crucial number for marketers to pin down, because it represents the most cost-effective use of marketing messages.

Businesses marketing a product must find a way to get their messages heard and seen by the public. In the modern world of marketing, there are so many different messages being broadcast that it can be hard to get through the clutter. For that reason, companies may have to be patient with putting across a specific message until it properly reaches the public. The amount of times that an advertisement or piece of marketing material must be conveyed to the public before it is truly realized and understood is called the effective frequency.

For a long time, the effective frequency of an advertisement was believed to be three. In other words, by the third time the ad is heard or seen by a consumer, he or she will have taken all of the necessary information from the ad and processed it. This assumption is problematic in that no two consumers see or hear a message in the same way every time. In many cases, it might take certain consumers shorter or longer to truly get the message.

Still, it is crucial for marketers to try and reach an accurate total for effective frequency. In this way, they can properly budget for how many advertisements need to be run. If the research of a marketer shows that the frequency is six, that's how many times an advertisement should air for the best results.

Without a proper gauge of effective frequency, marketers can wind up wasting advertising money. This is because advertising works on a principle of diminishing returns. What this means is that the more times that an advertisement is shown past its optimum amount, the less impact is made on the consumer. Advertisers who go past this optimum frequency are essentially spending more money for less return.

SmartCapitalMind is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Jim B.
By Jim B.
Freelance writer - Jim Beviglia has made a name for himself by writing for national publications and creating his own successful blog. His passion led to a popular book series, which has gained the attention of fans worldwide. With a background in journalism, Beviglia brings his love for storytelling to his writing career where he engages readers with his unique insights.
Discussion Comments
Jim B.
Jim B.
Freelance writer - Jim Beviglia has made a name for himself by writing for national publications and creating his own...
Learn more
SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.

SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.