We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What is Industrial Advertising?

Malcolm Tatum
Updated May 16, 2024
Our promise to you
SmartCapitalMind is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At SmartCapitalMind, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Also known as business to business or b2b advertising, industrial advertising is the strategy of attracting the attention of another business and convincing that company to purchase the goods and services offered by another business. This type of advertising will likely use all the normal forms of generating publicity, including the placement of print ads in appropriate periodicals, direct mail campaigns, and any other means that is likely to produce the desired sales. Industrial advertising is common within just about every profession or industry type, and helps to meet the demand for a wide range of items that are necessary to conducting business within that industry.

With an industrial advertising situation, the key component is to provide something that a particular business needs in order to function. For example, a business that produces raw olefin fiber will seek to attract the attention of a business that refines various man-made and natural fibers for the creation of upholstery for furniture, car seats, and other objects. In terms of services, a telephone company will want to attract the attention of businesses that operate call centers, and require a number of inbound and outbound telephone lines for that call center.

The exact strategies used in an industrial advertising campaign will vary somewhat, depending on the nature of the industry involved. Print ads in trade magazines related to the industry are one common approach. The ads are often geared to attract the attention of decision-makers within other companies, and motivate them to seek out more information about what the producer can offer in the way of quality goods or services. To reinforce these ads in trade magazines, the same basic format may be used for a direct mail piece that is sent out to those same decision-makers. The same basic text and graphics may also be the basis for a targeted email advertising campaign, with the emails sent only to individuals who have indicated through some third party that they are interested in receiving emails of that type.

Just about any type of products can be marketed to other businesses. In manufacturing circles, promoting raw materials, manufacturing equipment, and the parts needed to keep that equipment operational are often the focus of b2b or industrial advertising. In like manner, communications services, network systems support, business travel support, and all sorts of services are promoted as part of an advertising campaign. There are even businesses that specialize in designing promotional materials for other businesses, such as giveaway items for use at conventions and other gatherings, or for distribution among existing and prospective clients. If a company needs a certain good or service in order to enhance the productivity of the operation, there is certain to be other companies who have what they need, and are actively advertising in different mediums that the company is certain to make use of on a regular basis.

SmartCapitalMind is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Malcolm Tatum
By Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing to become a full-time freelance writer. He has contributed articles to a variety of print and online publications, including SmartCapitalMind, and his work has also been featured in poetry collections, devotional anthologies, and newspapers. When not writing, Malcolm enjoys collecting vinyl records, following minor league baseball, and cycling.
Discussion Comments
By anon234970 — On Dec 15, 2011

Thank you very much. This article proved really helpful to me.

Malcolm Tatum
Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing...
Learn more
SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.

SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.