Business
Fact-checked

At SmartCapitalMind, we're committed to delivering accurate, trustworthy information. Our expert-authored content is rigorously fact-checked and sourced from credible authorities. Discover how we uphold the highest standards in providing you with reliable knowledge.

Learn more...

What is Infographics?

Infographics are powerful visual tools that transform complex information into easy-to-understand graphics, enabling quick comprehension of data and concepts. By combining engaging designs with concise text, they illuminate trends, patterns, and narratives at a glance. As we navigate the sea of data in our digital world, infographics act as beacons of clarity. How might they change the way you see information?
Mary McMahon
Mary McMahon
Mary McMahon
Mary McMahon

Information graphics, also known as infographics, are a way of presenting information, data, or knowledge with the use of visual tools. They are quite ancient; early humans, for example, made maps and other visual representations of their lives which can be seen today. There are a wide range of modern uses for these graphics, from maps of subway systems to slides in a presentation given at a conference.

Many people are familiar with basic infographics, like weather maps, which have small symbols to indicate areas of low and high pressure, as well as predictions for snow, rain, and sunshine. Most people have probably also made one at some point in their lives if they've ever drawn out a quick map to help someone find a house or created a chart graphing data that they collected. These small units of visual information contain a lot of information when they are closely studied, and they organize that information in a very accessible way.

A graph is a type of infographic.
A graph is a type of infographic.

Some graphics are designed to be universally readable and accessible. For example, many people around the world recognize a red octagon as a stop sign. Other road sign graphics clearly illustrate things like T-intersections, areas of curvy road, and upcoming merges. Universal symbols like these are immensely helpful in areas where people speak many different languages, making signs such as ”merge ahead” impractical because the sign would not be universally understood. They are also sometimes used as communication tools; some travelers, for example, bring a chart with images of their basic needs that they can point to, asking for things like a bed, food, a phone, or water.

An example of a modern infographic.
An example of a modern infographic.

An infographic can also include verbal information. Many, like maps, have keys that are designed to explain all of the elements of the image, making it easier to understand. Others, such as subway maps, use words to designate each station, as well as bright colors illustrating the different routes. When charts are used to present data, they also typically have verbal information; the side of a bar graph, for example, might explain that one axis showed the number of people with cars, while the other side indicated which country the car owners lived in.

A world map is a type of infographic.
A world map is a type of infographic.

Visual presentation of information is a powerful tool. Sometimes a complex concept can be more quickly understood with the use of infographics than through words. The universal comprehension factor is also very valuable in a mixed group, and the use of graphics ensures that information will be accessible to people thousands of years in the future, who may not understand the system of written communication used; for example, nuclear waste disposal sites use symbols to explain that they are dangerous. These graphics have also been used in attempts to establish communication with alien races who might be able to understand drawings even if they can't comprehend human languages.

Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a SmartCapitalMind researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Learn more...
Mary McMahon
Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a SmartCapitalMind researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Learn more...

You might also Like

Discuss this Article

Post your comments
Login:
Forgot password?
Register:
    • A graph is a type of infographic.
      By: Daniel Coulmann
      A graph is a type of infographic.
    • An example of a modern infographic.
      By: serkorkin
      An example of a modern infographic.
    • A world map is a type of infographic.
      By: tovovan
      A world map is a type of infographic.
    • An example of an infographic.
      By: kaidash
      An example of an infographic.