We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.
Marketing

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

What is T-Commerce?

Malcolm Tatum
By
Updated: May 16, 2024
Views: 13,411
Share

Also known as television commerce, T-commerce involves using the technology behind digital television to actively submit advertising to viewers. Some strategies include the use of a banner that scrolls along the bottom of the television screen, providing a medium for advertisements above and beyond the usual television commercials that sponsors create and display during the course of a TV program. Other approaches call for an interactive TV approach that allows viewers to click on an icon during a commercial or on a banner ad while watching a program, automatically triggering the transmission of product data to the viewer’s email address. There are also limited T-commerce applications that allow viewers to actually order products by clicking on icons displayed on the television screen, or by using a remote control to highlight and select specific icons that use subscriber information to process an order.

The application of T-commerce is another example of how providers of goods and services can use modern digital media applications to reach potential customers. The idea is to make use of the media in a manner that does not interrupt or interfere with the viewing experience, but does allow viewers who are interested in certain products to obtain more information or to place an order in real time. One of the benefits of this approach is that advertisers have the opportunity to make a connection with consumers while the interest level is high, possibly leading to sales that would not have occurred using more traditional methods of television advertising, such as commercials that are quickly forgotten or ignored.

Several different approaches to T-commerce are currently in use. Some are simply displays that viewers can minimize or remove with ease. Others call for the use of crawlers, or banner ads that appear and move across the bottom of the screen as the viewer watches a program. Still other applications are more interactive, allowing viewers to indicate they want more information or even to quickly place an ad, using some pre-determined means of payment.

At present, the use of T-commerce is somewhat limited, with some cable and satellite television providers just beginning to configure their networks to allow this type of advertising to consumers. Some concepts include the use of intuitive software that assesses which products would likely interest the viewer, based on his or her viewing habits. For example, if advertising demographics indicate that viewers who watch successive shows on a given channel during the evening are within a certain age range, the ads displayed will focus on product relevant to that age group.

Share
SmartCapitalMind is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Malcolm Tatum
By Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing to become a full-time freelance writer. He has contributed articles to a variety of print and online publications, including SmartCapitalMind, and his work has also been featured in poetry collections, devotional anthologies, and newspapers. When not writing, Malcolm enjoys collecting vinyl records, following minor league baseball, and cycling.
Discussion Comments
Malcolm Tatum
Malcolm Tatum
Malcolm Tatum, a former teleconferencing industry professional, followed his passion for trivia, research, and writing...
Learn more
Share
https://www.smartcapitalmind.com/what-is-t-commerce.htm
Copy this link
SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.

SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.