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The gray market, while not illegal like the black market, involves the sale of goods through means other than what was intended or approved by the original maker of a product. A private person or business purchases the good at retail, wholesale, or a discounted price, and attempts to resell it legally at a higher price. The list of things that can be sold this way is endless, but popular items include electronics, photographic equipment, cigarettes, DVDs, and wine. The term can also be used to refer to the securities market, where it defines the buying and selling of securities that will be issued at some point in the future.
It is extremely difficult to track the gray market because, once a good is sold to an unauthorized dealer, the manufacturer has no way of tracking the sale of it. This market exists just about everywhere. In the suburbs, one prime example is the snack stand at a high school football game. In an effort to raise money, the student council may purchase soda, hot dogs, and chips at a wholesale warehouse store, then sell them for a profit at the game. Another good example is when someone buys goods at a garage sale or outlet store and resells them on an online auction site at a higher price.
Under some circumstances, different countries have different markets for different goods. When a person takes advantage of the disparity in market prices of a particular good, it is called arbitrage. An arbitrageur takes advantage of this disparity by buying a good in a country where it is significantly cheaper, then reselling it legally in another country where he can demand a higher price.
One drawback of the gray market is that many manufacturers will not honor warranties on electronics purchased through it. Because the good is not purchased through “authorized” channels, manufacturers refuse to spend the money to honor the warranty. One of the ways that manufacturers identify items resold this way is by putting different model numbers on the same product in different countries. When someone calls for warranty issues, the manufacturer can identify whether their product was sold in the correct country. The warranty cannot usually be enforced, because it was sold through a third party in a different country.
Authorized agents and sellers are most often financially affected by the gray market, because they lose business to unauthorized sellers. Local laws can help or hurt this market. In some cases, food is difficult to resell because local laws dictate packaging, so what is legal in one state or country may not be in another. In an effort to curb the resale of DVDs and DVD players, DVD region codes are written onto the disc for the specific geographical area it is supposed to be sold in. Only the DVD players intended for sale in that area can play these DVDs.