We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Is Conceptual Marketing?

M. McGee
Updated May 16, 2024
Our promise to you
SmartCapitalMind is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At SmartCapitalMind, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Conceptual marketing is an advertising concept where focus is shifted from a specific product to a brand identity. By establishing the brand as a cultural or social focus point, marketers need to focus on specific products less; essentially, anything associated with the brand is seen in the same light. For example, it is possible to focus on a specific color or shape to associate it with a brand. Afterwards, whenever people see that image, they think of the brand, even if the actual image is unrelated.

The main focus of conceptual marketing is breaking down a corporate identity into a single, very simple idea. From that point on, marketers work to associate the two concepts in people’s minds. By associating those things in people’s minds, it is possible to pull away from all but the barest mention of product lines.

The associations used in conceptual marketing are based heavily on who the concept is aimed at. A company that sells small technological products may choose a ‘fun’ or ‘young’ concept. From that point on, the advertising focuses on reinforcing that idea. The product itself might actually change from a non-descript device series to one that uses modern aesthetic sense to constantly seem advanced. In this case, the advertising would also attempt to make comparisons to its competition, generally showing them as ‘old’ or ‘un-cool.’

In the case of a company that sells items that are heavily based on product line or brand names, such as a home improvement store, the idea works a little differently. In this case, people will know the sorts of things they can buy from the store; they just need constant reinforcement that that store exists. This type of conceptual marketing will often focus on a basic, but still recognizable, shape or color. This allows the company to gain unintentional advertising whenever a consumer sees the associated image.

In the majority of cases, conceptual marketing is only done by the largest of companies. The types of all-encompassing advertising required to create the association are well beyond any small to mid-sized business. This cost covers putting a large number of different and non-repeating advertisements on television, radio, print sources and billboards. Essentially, any place where a person might see an ad, there is a chance she will see one of these. By bombarding people with associative imagery, conceptual marketing creates subconscious connections without the consumer even being aware.

SmartCapitalMind is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Link to Sources
M. McGee
By M. McGee
Mark McGee is a skilled writer and communicator who excels in crafting content that resonates with diverse audiences. With a background in communication-related fields, he brings strong organizational and interpersonal skills to his writing, ensuring that his work is both informative and engaging.
Discussion Comments
M. McGee
M. McGee
Mark McGee is a skilled writer and communicator who excels in crafting content that resonates with diverse audiences....
Learn more
SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.

SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.