We are independent & ad-supported. We may earn a commission for purchases made through our links.
Advertiser Disclosure
Our website is an independent, advertising-supported platform. We provide our content free of charge to our readers, and to keep it that way, we rely on revenue generated through advertisements and affiliate partnerships. This means that when you click on certain links on our site and make a purchase, we may earn a commission. Learn more.
How We Make Money
We sustain our operations through affiliate commissions and advertising. If you click on an affiliate link and make a purchase, we may receive a commission from the merchant at no additional cost to you. We also display advertisements on our website, which help generate revenue to support our work and keep our content free for readers. Our editorial team operates independently of our advertising and affiliate partnerships to ensure that our content remains unbiased and focused on providing you with the best information and recommendations based on thorough research and honest evaluations. To remain transparent, we’ve provided a list of our current affiliate partners here.

What Are the Different Types of Fast Food Advertising?

By Daphne Mallory
Updated May 16, 2024
Our promise to you
SmartCapitalMind is dedicated to creating trustworthy, high-quality content that always prioritizes transparency, integrity, and inclusivity above all else. Our ensure that our content creation and review process includes rigorous fact-checking, evidence-based, and continual updates to ensure accuracy and reliability.

Our Promise to you

Founded in 2002, our company has been a trusted resource for readers seeking informative and engaging content. Our dedication to quality remains unwavering—and will never change. We follow a strict editorial policy, ensuring that our content is authored by highly qualified professionals and edited by subject matter experts. This guarantees that everything we publish is objective, accurate, and trustworthy.

Over the years, we've refined our approach to cover a wide range of topics, providing readers with reliable and practical advice to enhance their knowledge and skills. That's why millions of readers turn to us each year. Join us in celebrating the joy of learning, guided by standards you can trust.

Editorial Standards

At SmartCapitalMind, we are committed to creating content that you can trust. Our editorial process is designed to ensure that every piece of content we publish is accurate, reliable, and informative.

Our team of experienced writers and editors follows a strict set of guidelines to ensure the highest quality content. We conduct thorough research, fact-check all information, and rely on credible sources to back up our claims. Our content is reviewed by subject-matter experts to ensure accuracy and clarity.

We believe in transparency and maintain editorial independence from our advertisers. Our team does not receive direct compensation from advertisers, allowing us to create unbiased content that prioritizes your interests.

Fast food advertising involves conveying a franchise’s products and brand to repeat customers over an extended period of time. The different types of advertising include television and radio commercials, billboards, and Internet marketing. Sub-types within those strategies include developing product familiarity, branding, and familiar jingles and slogans. Fast food is a multi-billion dollar industry, and advertising campaigns are developed specifically to continue this trend.

Television commercials are often the most widely viewed form of fast food advertising. Food companies develop commercials that advertise their products and place the ads during high viewership times. The TV commercials usually include the company’s jingle or a familiar slogan, which is designed to catch the viewer’s attention and keep the fast food company in his mind. Commercials sometimes include recurring characters or themes, which also help to develop viewer familiarity with each specific company. Radio commercials are another common form of fast food advertising through a broadcast medium. Radio ads are placed during times when listeners are most likely to be commuting, often to encourage them to use the fast food restaurant’s drive-through service.

Direct mail is often used as a type of fast food advertising. Food companies will sometimes send out mass mailings to addresses throughout a city. These are often in the form of a flyer that promotes certain food items. The flyers usually contain coupons for specific food items in addition to information about new menu items or special promotions.

Billboards are often used for fast food promotion. Billboards are placed in high-traffic areas, such as streets that host heavy work commutes and freeway exits. This type of fast food advertising is also used to encourage motorists to use drive-through services. The strategy with billboards is often to include the company logo, a visually striking image or message, and directions for the motorist to locate the nearest restaurant.

Companies sometimes use wireless technology and Internet methods for fast food advertising. Some restaurants have created applications for mobile phones that customers can use to view commercials, learn about promotions, and gain coupons or discounts. Fast food restaurants often use social media websites to offer loyal customers special deals on food prices and to promote new menu items.

Fast food restaurants will also use cross-promotion methods with pop culture events as an advertising method. For example, if a popular movie is released, a fast food company will sometimes offer toys, cups, and other merchandise related to the film when customers purchase meals there.

SmartCapitalMind is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Discussion Comments
By honeysuckle — On May 18, 2011

In my opinion, fast food advertisements play a role in the fast food obesity in this country. People eat a lot of fast food, and our obesity rate is going up as a direct result.

I am currently in college and I wrote a paper on this very subject. Fast food is making us fat--the research I have found is very compelling.

By DFMeyers — On May 16, 2011

I see fast food advertisements everywhere. I especially like the ones in the newspaper, because they often come with coupons.

The huge billboards along the interstates and highways capture my attention the most. I love seeing a sign for a fast food joint when I am tired and need to take a break from driving.

SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.

SmartCapitalMind, in your inbox

Our latest articles, guides, and more, delivered daily.